Named for TYR, the Norse god of warriors, the company is committed to cultivating a culture of greatness, both in and out of the water. Through vision, pursuit and American ingenuity, they have become a brand synonymous with the athlete.
Like all athletes they work with an intense spirit of competition, but unlike the others, they refuse to stop there. From the planning stages to the production floor, everything TYR do revolves around synthesizing creativity, experience and sheer will power. For them, engineering the fastest, most advanced performance products is more than just a goal, it’s a requirement.
At TYR, they aim to stay always in front.
Founded in Huntington Beach, CA by swimwear designer Joseph DiLorenzo (current owner) and 1972 Olympic Bronze Medallist Steve Furniss, TYR Sport was established in 1985 to provide the competitive swim market with vibrant, performance-driven prints. Since its inception three decades ago, TYR has grown to exist as one of the world’s most recognizable swimming and triathlon brands