Funkita was launched in 2004 with the same colour and flair that the boys had embraced from the Funky Trunks swimwear range. Funkita places an emphasis on creating sculpted styles and prints that not only look great but feel comfortable to wear day after day in the water. With a strong sense of individual style and desire for a happy, healthy lifestyle, the Funkita customer presents an image of strength and vitality. She regularly exercises (or plans to at least) as an outlet from her busy schedule of work, family and social commitments. She has a cheeky nature and loves to laugh but has a strong moral and social conscience. She is comfortable with her figure and her magic formula for maintaining her appearance is to stay active!