Funkita and Funky Trunks
In October 2002 the Way Funky Company designed the first pair of Funky Trunks. They were launched unceremoniously at a suburban Melbourne pool to a chorus of laughter and cheers possibly tinged with a hint of sarcasm. It was hardly the springboard for a budding swimwear label but as the jokes died, the Australian male inclined to swim laps began to question the appeal of exercising in tight briefs. It was a question that reverberated around the swimming pools of Australia. Funky Trunks were adopted by state, national, Olympic swimmers and even by our dads to put comfort and style back into swimming. Ten years on, Funky Trunks has come to symbolise the original reinvention of the men’s swimwear market. Funky Trunks paves the way for the continued advancement of men’s swimwear design with innovative styling and a continuous, fresh supply of vibrant colours and prints. Funky Trunks are the reason why original is best. And now it’s time for underwear!
Funkita was launched in 2004 with the same colour and flair that the boys had embraced from the Funky Trunks swimwear range. Funkita places an emphasis on creating sculpted styles and prints that not only look great but feel comfortable to wear day after day in the water. With a strong sense of individual style and desire for a happy, healthy lifestyle, the Funkita customer presents an image of strength and vitality. She regularly exercises (or plans to at least) as an outlet from her busy schedule of work, family and social commitments. She has a cheeky nature and loves to laugh but has a strong moral and social conscience. She is comfortable with her figure and her magic formula for maintaining her appearance is to stay active!