Aquashop

blueseventy Design Philosophy

At blueseventy the design philosophy is simple - to create products that help swimmers reach their full potential.

During their development process they obsess over stroke rates, collar heights, upper body restrictions, centre of buoyancy, and countless other things that help create the delicate balance between fit, material and design. Their testing includes world champion swim specialists, novice swimmers and those standing next to you at the start line. Their feedback is crucial in helping blueseventy create the best products on the market.